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Source: om.co“As it often happens, whenever I leave the hothouse of Silicon Valley, the bigger picture emerges and dots start to connect.”
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I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
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Yahoo + TumblrI met David Karp, the founder/ceo of Tumblr when he was 19. I was immediately taken with his passion and drive to create wonderful things.
Those days, David was building within his consulting company called Davidville. My friend Fred Seibert made the intro and I’m forever grateful for that.
Not too long after that David launched Tumblr to the world and I became one of it’s earliest users. I fell in love with the product. It was something I wanted to use every day and I have done just that.
During the summer of 2007, David and I spent a bunch of time together and getting to know one another. And we spent time discussing what it would be like to start a company fully focused on one thing — Tumblr.
By the end of the summer we had an agreement and we put together a first round of capital to get things going. Here is David’s post back in 2007 announcing a slew of new product improvements and that first round towards the end.
Over these years, being an investor and board member in Tumblr has taught me many things. I learned the importance of a founder led company. I learned that it’s best working with people you admire and care for. And I learned there is more than one way to build a company.
Today is a huge day in the history of Tumblr. Tumblr is joining Yahoo and the future together is incredibly exciting. A deep and heartfelt congratulations to David and the entire Tumblr team.
I am grateful David took a chance on me & we had the opportunity to work together closely for the past 6 years. Also the entire Tumblr team is simply extraordinary, from the leadership team to everyone that works each day to make Tumblr such a special place. It has been a heck of a ride and it’s bittersweet to think about getting off this ride together.
I am also thankful to this wonderful and positive community here on Tumblr. The friendships I’ve made with people all over the planet changed my life.
I’ll end this post by reblogging a line from my friend David Karp.
Fuck yeah.
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