During the hiatus, many advertisers, including sports-apparel maker Nike, still employed Mr. Woods and his image to sell products. But interest in the game fell. The average number of viewers who watched network broadcasts of eight golf tournaments without Mr. Woods dropped 47% compared with the previous year, according to Nielsen.
Woods Cancels Meeting With Police, Says Accident Was His Fault - WSJ.com
Wow! TV viewership of golf dropped almost 50% with Tiger’s absence. Talk about moving the needle. Tiger has to be the highest impact athlete for his sport as any, ever.
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